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Apple Search Ads
Own the search on the App Store.
Ads for people already searching the App Store. Brand, category, and competitor terms each get their
The short version.
Apple Search Ads reaches someone who is already searching the App Store. It is easy to pay for installs you would have
- Brand terms, category terms, and competitor terms each get their own budget and their own read.
- The same screenshots convert paid and unpaid traffic, so this runs with the store listing.
- Podz: 52,873 installs in a month at $0.70 each, a broader app-growth result, not an Apple Search Ads-only figure.
- Podz launch study
- The rest of paid advertising
The loop, start to finish.
These ads convert well and overpay easily. Brand terms are separated so you can see which installs
Step 01
Campaign split
Brand, category, and competitor terms each get their
Step 02
Search-term mining
Search terms that win get their own campaign. The rest keep looking for
Step 03
Listing alignment
Screenshots and listing text are checked against the words you are
Step 04
Cohort payback
Every campaign is read on what those installs did later, next to your
Intent you can afford to own.
Reach an active search
An App Store search gives context about what someone is looking for. We match keywords and listing content to
See brand and discovery separately
Separate campaigns make brand, category and competitor results easier to compare. That separation alone does not establish
Connect ads and store conversion
Listing experiments can improve how paid and organic visitors respond. We monitor conversion alongside acquisition cost rather than assume every
Done for you.
Campaign separation
Brand installs never share a campaign with discovery, so they cannot flatter what
Keyword and match discipline
A proven search term moves into a campaign of its own, and discovery keeps searching for the
Listing alignment
The same screenshots serve paid and unpaid visits, with the store
Case studies
Apple Search Ads, proven.
$0.70Cost per install, best month (from $2.38)Podz:
Podz: 52,873 App Installs in a Month at $0.70 Each
2 to 82Daily downloads, trough to peak, in 90 daysPodz:
Launching Podz to Market Leadership in Just 3 Months
+387.5%iOS downloadsMobile
How We Increased App Downloads with ASO and ASA by 387%
Apple Search Ads, answered.
Should we bid on our own brand name?
Usually yes, and it should be its own campaign so you can see exactly what it costs. Competitors can bid on your name, and a defended brand term is cheap. What you must not do is let brand installs sit in the same campaign as discovery, because they will flatter the average and hide what
How do you know a paid install was incremental?
You cannot know it from Apple Search Ads reporting alone. We judge the channel on cohort payback next to your other install sources, and treat brand terms with more suspicion than discovery terms because they carry the highest chance of buying a user you
Does Apple Search Ads work without good ASO?
It works, and it costs more than it should. Paid traffic converts against the same store listing as organic, so a weak listing raises your cost per install on every keyword you buy. We run the two together for
What does Apple Search Ads management cost?
Paid advertising starts at $7.5K per month with a typical range of $7.5K to $12K, published on our pricing page. Ad spend is billed separately
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