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TikTok Ads
Creative that earns the scroll.
TikTok campaigns run as a creative testing loop, with server-side conversion tracking so the algorithm learns
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What it is
The short version.
TikTok is a creative auction before it is a targeting auction. The account structure matters far less than how many real variants you can put into the feed each week and how quickly you can tell which one moved a conversion. We run TikTok as a testing loop: a weekly batch of hooks, a fixed read window, and a rule for what gets scaled and what
Most accounts get measurement wrong. TikTok's in-platform numbers are attribution-lagged and browser tracking loses a large share of events before they arrive. We send conversions server-side through the TikTok Events API, which we built and run in-house alongside the same endpoints for Meta, X and LinkedIn, so the signal the algorithm learns from is the signal your business
Creative testing is the same discipline we use across paid social. On Podz, month-over-month registrations grew 107% off a structured creative test, with cost per result falling from $8.28 to $3.68. The case study states the scope of that number.
TikTok sits inside our paid advertising line and shares budget decisions with Google and Meta, so channels are compared on the same conversion definition rather than on each platform's
How we run it
The loop, start to finish.
TikTok fatigues creative in days, not quarters. The loop keeps new hooks arriving and retires the ones that
STEP 01
Hook batch
A weekly set of new openings, each built to stop the scroll in the first second, briefed from what last week's winners had
STEP 02
Fixed read window
Every variant gets the same spend and the same number of days before anyone judges it, so a lucky first afternoon cannot buy a bad ad
STEP 03
Scale or retire
Winners get budget by a written rule. Losers are retired the same day. Nobody argues for
STEP 04
Server-side read
Results come from the Events API feed and your revenue data, with TikTok's dashboard as a cross-check, so the winner is the ad
Why it compounds
Every week teaches the next batch.
Winners have a pattern
After a month of reads you know which hooks, formats and offers work for your buyer. The next batch starts
The algorithm learns on revenue
Server-side events give TikTok the outcomes the browser drops, so its optimization pulls toward buyers instead
Waste leaves fast
A fixed window and a retire rule mean a dead creative costs one read, not a quarter
What's included
Done for you.
Creative testing loop
A weekly batch of hooks against a fixed read window, with a written rule for what scales and
Server-side events
Conversions sent through the TikTok Events API, so the algorithm learns from events the
Cross-channel calls
TikTok judged against Google and Meta on one
Case studies
Paid social creative, proven.
Podz Family
How Podz Ads Grew 107% with Creative Optimization
Podz Family
882% More Installs at 64% Lower CPI with Meta Ads
FAQ
TikTok Ads, answered.
How much creative does TikTok need?
More than any other channel. TikTok fatigues creative faster than Meta or Google, so we plan for a weekly batch of variants rather than a quarterly shoot. The account structure is the cheap part; the creative pipeline is
Why does TikTok's reported ROAS disagree with my analytics?
Two reasons, and both are fixable. TikTok attributes on its own window, and browser-side tracking loses events to blockers and iOS restrictions. We send conversions server-side through the Events API and compare channels on one shared conversion definition, so the disagreement
Do you make the creative or just run the media?
Both are available. We can run media against creative you produce, or produce it with you. What we will not do is run a TikTok account with no creative supply, because that guarantees the
What does TikTok management cost?
Paid advertising starts at $7.5K per month with a typical range of $7.5K to $12K, published on our pricing page. Ad spend is billed separately by
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