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LinkedIn Ads
Reach the buyer, not the list.
Ads aimed at the job and the company. Sales results go back to LinkedIn, so spend follows leads that
The short version.
For a B2B campaign, a completed form is the start of evaluation. We agree what sales considers qualified and connect those stages to
- Results go back through LinkedIn, including stages your CRM already marks as qualified.
- If the CRM is not sending that signal, start with analytics and tracking.
- Appomate: 285 leads in 30 days at $39.50 each, 228 of them qualified. This separate paid-social engagement does not measure LinkedIn performance.
- Also paid advertising, Google Ads, and Meta ads.
The loop, start to finish.
A form fill is a weak signal. The loop sends sales results back so LinkedIn learns
Step 01
Audience build
Job function, seniority, company size and industry are agreed with your sales team and reviewed against the
Step 02
CRM wiring
The click is stored on the contact, and the sales stages are ready to send back, before the
Step 03
Offer and message tests
Two ad formats run for the same number of days, judged on leads
Step 04
Offline conversions
Accepted and closed sales are sent back to LinkedIn, so the ads look for more of
Step 05
Pipeline read
Spend is reviewed against opportunities created and their value, on the same definition we use for Google
Judge the campaign on qualified opportunities.
Reach relevant roles and companies
Job function, seniority, industry and company criteria help define the audience. We compare that audience with the people your sales team needs
Use sales feedback
Qualified and closed stages add a stronger outcome signal than a form submission alone. They also help reveal where campaign and sales
Spend defended in pipeline
Every dollar is reported against opportunities, so the channel earns its budget in the language your finance team
Done for you.
Firmographic targeting
Ads aimed at the job, the seniority, the company size, and
Offline conversions
Sales stages sent back to LinkedIn, so spend follows leads
Message and offer testing
Two ad formats tested against each other for the same number
LinkedIn Ads, answered.
Is LinkedIn too expensive for us?
It is expensive per click and can still be the cheapest per opportunity, but only if your deal size supports it and your CRM feeds back which leads were real. If neither is true yet, we would rather fix the measurement first than spend into a channel that cannot
What is an offline conversion import and why does it matter?
It is sending your CRM's qualified or closed stages back to LinkedIn as conversion events. Without it, LinkedIn optimizes toward whoever fills in a form, which on this platform is often the wrong person at the
Do you need access to our CRM?
Read access at minimum, and write access if you want us to maintain the properties that carry the click identifiers. We do this on HubSpot regularly and can scope it to the
What does LinkedIn management cost?
Paid advertising starts at $7.5K per month with a typical range of $7.5K to $12K, published on our pricing page. Ad spend is billed separately by
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