What is creative velocity?
How fast and how widely you produce and refresh ad creative. On paid social, the account that tests the most fresh angles and formats usually wins, because the algorithm needs variety to find what works. Low velocity is one of the most common reasons good budgets underperform.
How is my grade calculated?
We compare five inputs against working floors: at least 5 active creatives per campaign, a new creative at least weekly, a mix of static, video, and UGC, at least 3 distinct angles live, and a regular refresh cadence. Each maps to points out of 100. Letter grades: A 85+, B 70 to 84, C 50 to 69, D 40 to 49, F below 40. It is a directional read, not a formal audit. Cadence is what you said you do. Freshness is days since the last new creative. When those disagree, we show both.
What do the states mean?
Starving (0 to 49) means the algorithm is running out of variety to test. Healthy (50 to 74) is our mid band: a B in that range is keeping pace, a C has not cleared the working floors yet. Strong (75 to 100) means creative is a real engine. A factor at 75 to 84 is still a remaining gap, not a clear read, so that result stays orange and the plan starts there, even when the headline is already Grade A. Watch and the green ring need every factor at 85 or above. D and F are reserved for Starving accounts.
Why 5 creatives if Meta Advantage+ talks about 10 to 15?
Five is the working floor for a typical campaign across channels, not a dump-everything target and not an Advantage+ volume target. Keep 3 to 5 ads in each ad set so they can share the roughly 50 weekly optimization events Meta needs to leave learning. If you need more tests, split them across ad sets. A pile of 15 near-copies in one set starves most of them. We do not raise the floor to 10 or 15 here, because that figure is Advantage+-specific and would invent a gap for Google and mixed accounts.
Are these scores industry benchmarks?
No. The Strong / Healthy / Starving bands and the letter grades are ours for reading your inputs. They are not certified industry benchmarks and nobody else scores against them. The working floors (5+ creatives, weekly refresh, 3 formats, 3+ angles) reflect 2026 Meta paid-social practice from Meta documentation and practitioner sources, but your account may differ.
What does the optional monthly spend field do?
Nothing, unless you type a number. We do not invent a waste dollar from it. When you enter monthly ad spend, the plan tells you whether to hold that budget until velocity clears the floors. High spend plus a thin mix plus a stale last-ship is named as one contradiction, not three leaks. The Ad-Spend Waste Calculator is the tool that sizes the dollar leak.
Do I need to pay, or give an email?
Neither. The grade, gap, self-serve plan, and weekly cadence all render on screen without an email address. If you want a copy, there is an option at the end to have the printable report emailed to you, and that is the only reason we ask.