What is creative velocity?
How often you produce and refresh ad creative, and how varied those tests are. This tool helps you review that pace. More creative does not by itself establish better performance; the ideas, audience, offer and quality of the test matter too.
How is my grade calculated?
Five floors: at least 5 active creatives, a new creative at least weekly, a mix of stills, video, and user-made video, at least 3 angles, and a regular refresh. Letter grades: A 85 or above, B 70 to 84, C 50 to 69, D 40 to 49, F below 40. It is a directional read. When what you said and the last new ad disagree, we show both.
What do the states mean?
Starving is 0 to 49. Healthy is 50 to 74. Strong is 75 to 100. A factor at 75 to 84 stays a named gap. Watch and the green ring need every factor at 85 or above.
Why does this tool use a target of 5 active creatives?
Five is this tool’s planning target for reviewing creative variety. It is not a platform requirement or an instruction to run every idea at once. Choose the number of concurrent tests and the campaign structure using your budget, conversion volume, audience, and test design. A low score here does not establish that adding ads or ad sets will improve performance.
Are these scores industry benchmarks?
No. The Strong / Healthy / Starving bands, letter grades, and working floors (5+ creatives, weekly refresh, 3 formats, 3+ angles) are our planning targets for interpreting your inputs. They are not certified industry benchmarks or platform requirements. Review the recommendations against your account’s results and testing capacity.
What does the optional monthly spend field do?
Nothing, unless you type a number. We do not invent a waste dollar from it. When you enter monthly ad spend, the plan tells you whether to hold that budget until velocity clears the floors. High spend plus a thin mix plus a stale last-ship is named as one contradiction, not three leaks. The Ad-Spend Waste Calculator models a dollar estimate under its own assumptions; it does not measure actual wasted spend.
Do I need to pay, or give an email?
Neither. The grade, gap, self-serve plan, and weekly cadence all render on screen without an email address. If you want a copy, there is an option at the end to have the printable report emailed to you, and that is the only reason we ask.