Definition
What it means.
D7 ROAS is return on ad spend measured seven days after install, per cohort: revenue from a cohort’s first seven days divided by what it cost to acquire. It is the workhorse early indicator in mobile UA because it arrives fast enough to steer spend while correlating with long-term payback once the relationship
Worked example
In practice.
A team finds that cohorts reaching a given D7 ROAS historically clear full payback within its target period. It uses matured D7 readings as one input to campaign decisions. In this example the team rechecks the relationship quarterly and after material changes to the product or market; another business may need a
Where this work happens:
Put it in context.
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