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Mobile app development
Ship the app, then grow it.
iOS and Android apps from a team that markets apps. Tracking and the store listing are part of
The short version.
Our in-house team builds iOS and Android apps with the user journey, store requirements and measurement
The examples below demonstrate our app marketing work. They are not claims that we developed
The loop, start to finish.
The app is built once and marketed for years. These steps take it from the first release
Step 01
Scope the first release
The smallest version that proves the app, with the pay screen, the events, and the listing planned from
Step 02
Build with review in mind
React Native and Expo, or native, chosen for the app and built to the
Step 03
Instrument everything
Events and the pay screen wired during the build, so you can measure from the week
Step 04
Ship the listing with the app
The listing, the screenshots, and a first set of ads, produced with
Step 05
Hand to growth
The same team that built it supports
Launch day is a growth day.
Prepare for store review
We build with store guidelines in mind and prepare the submission requirements. Review and approval remain with Apple
Collect the right events from launch
Events are implemented with the features so activation, conversion and retention can be measured as users arrive. Payback needs time and
Carry context into launch
When we also run the growth work, developers and marketers share the implementation and measurement context. Build-only engagements include
Done for you.
iOS and Android
One shared codebase when it fits. Native when the platform
Instrumented at build time
Events and the pay screen wired during the build, so you can measure
Store-ready listing
The listing, screenshots, and a first set of ads produced with
Case studies
Apps we grow, documented.
$0.70Cost per install, best month (from $2.38)Podz:
Podz: 52,873 App Installs in a Month at $0.70 Each
+127%Increase in download rateKleo:
+127% Downloads: Kleo's 30-Day App Store Optimization
8.54ROAS in 6 monthsAI
How an AI Fitness App Achieved 8.54 ROAS with Strataigize
Mobile App Development, answered.
Do you build the app and market it, or one or the other?
Either. If you only want the build, we still wire the events so the next team is not
React Native or native?
React Native and Expo when one codebase is enough. Native when the platform needs it. We say which one the
How long does a build take?
A focused first version is typically eight to sixteen weeks depending on scope and how much backend already exists. We scope in phases so the first release is small enough
Growth consult
A free 30-minute conversation with a founder. Discuss the work you need and leave with the next