Marketing for games that earn their installs back.

Yes, and the mix changes the whole engagement: ad-monetized titles optimize toward engagement and ad-value signals while purchase-driven titles optimize toward payer cohorts. We measure the split first, then point each campaign at the signal that actually pays that title.

On matured cohorts through the MMP, with SKAdNetwork configured so the coarse signal still encodes early revenue. Same-day dashboards under-report by design, so scaling decisions wait for written data-maturity windows instead of reacting to noise.

That is the normal shape: your team runs the game, we run acquisition and creative against your event calendar, and the weekly loop shares one revenue number so a strong event gets fed spend while it is live.

A hook matrix seeded from real gameplay moments, batches tested on written kill and scale rules, and fatigue watched on leading indicators. The account never depends on one hero video, because that is how scaling stalls.

We start with the free 30-minute consult. On the call we review your store presence, attribution setup and account structure with you, then name the lever that closes the gap between what the game earns and what acquisition costs.

The useful shortlist is the shops that will bid to matured cohorts, not installs, and will say so before the first call. We do: the first Crush Crush cohort (55,978 installs, 1 to 30 May 2026, $18,347 of ad spend) returned 253% of that spend in net revenue by day 90, Adjust 7-day click and 24-hour impression, net of store fees. Phiture and Yodel Mobile are the large app-only names buyers already type. Neither published a retainer on 16 September 2026. The comparison is on our Phiture and Yodel Mobile alternatives page.